Archive for March, 2008

March 29, 2008

NYC Subways Use Apple’s Keynote Software

Has anyone else noticed that the displays on the new NYC subways seem to use Apple’s Keynote presentation software? If you’ve ever used Keynote, pay attention to the transitions and you’ll recognize all your favorites – Cube, Dissolve, Pop – they’re all there!

Does anyone know if they actually have a little Mac running the show inside every subway, or if it’s just a video file looping?

March 27, 2008

Uncle Rick Died

I just had a great idea for a way to teach young children about the dangers of drinking, as well as a way to help actors find work. Hear me out.

Parents will hire an actor (any ‘ol actor will do) to play “Uncle Rick.” Uncle Rick will only need to sporadically meet the kid a few times during the “role”, which will consist of the kid’s family having Uncle Rick over for dinner a few times over the course of about 3 years. The more years the kid keeps Uncle Rick in the back of his mind, the better the payoff. See where I’m going with this?…

Read the rest of this entry »

March 26, 2008

Big Dog Videos

One of the scariest things in the world.

One of the funniest things in the world.

March 25, 2008

Time Machine and Photoshop Preferences

Hey everyone – miss me? I don’t know how you survived yesterday without a new caption contest, but I’m back from a little vacation (Anna and I went to Mexico) so it’s onward with the caption contests, shit jokes, and other useless diversions.

Case in point – I just discovered another nifty use of Apple’s Time Machine. Ever launch Photoshop and suddenly all the pallets and preferences are set to the default (ie, moron) settings? It happens to me about once every few months. For some reason the preferences file (~/Library/Preferences/Adobe Photoshop CS3 Settings) occasionally gets corrupted and reset to the factory default. But with Time Machine, just browse back to a time when you knew everything was peachy, and restore that sucker. Just worked fine for me.

March 20, 2008

SWF and PDF icons look similar in OSX

I noticed something pretty annoying while cleaning up my desktop today. The icons for SWFs and PDFs look very similar, and as a result are hard to quickly identify when viewed as thumbnails. This is probably the worst thing in the world.

March 19, 2008

The Buck Shops Here

I found this weird shopping list on a dollar in my pocket today. Any insights you can offer, my clever readers, are much appreciated.

March 18, 2008

Our anti-smoking commercials pissed of Andrea Peyser

Well, I can scratch off another item on my life’s to-do list. Our latest anti-smoking commercials we created at DCF Advertising for the New York City Health Department have pissed of the New York Post’s one-and-only Andrea Peyser.

Not too shabby, although it’s hard to take criticism too seriously from someone who’s job is to get pissed off about something else completely different every day.

(It’s also hard to take criticism from a website with urls ending in .htm. What is this, 2003? Take THAT, The New York Post!)

March 17, 2008

NYC Crane Collapse Simulation

Not sure if too many of you know this, but a crane collapsed in New York City on Saturday. It’s an enormous tragedy and nothing could possibly justify making any jokes from the situation. However, with a steadfast desire to figure out exactly what happened, I mocked up some possible scenarios using a computer physics simulation software called “Phun.” Hopefully it can be of help to the investigators. Videos are below.

Crane failure due to improper bracing onto building:

Crane failure due to improper securing of load:

Crane failure due to natural phenomena:

March 16, 2008

Garish West Village Portrait

I noticed something extremely creepy in the West Village last night. I gazed into an upscale townhouse and was shocked to see a giant 1980s era photo/portrait hanging over the mantle featuring a Ron Jeremy lookalike and his seeming Russian mail order bride. Some close-ups are here and here. It’s such a dated portrait that I have to imagine it’s been hanging up there since the 80s. But what’s baffling to me is that they haven’t gotten sick of it since then. Maybe the couple just died, and the portrait is up for the memorial service? That’s the most comforting explanation I can think of. Any others are welcome in the comments.

March 14, 2008

“It” photos and DCF Advertising’s Homeless Campaign

As far as advertising photography is concerned, there are two main types that stand out for me. The first type is imagery that looks pretty much like it did straight-out-of-the-camera (SOC). These are the shots that get the job done and make everyone happy. The second type are the “it” photographs. It’s hard to explain exactly what “it” is, but like the Supreme Court’s definition of pornography – you know it when you see it. These images usually have a slightly hyper-real quality that makes them look “advertising-y”, and are the result of a mixture of complicated lighting setups and skilled time-consuming retouching.

Read the rest of this entry »