I hope this doesn’t offend anyone, but if you like wine and have never been to snooth.com you’re a fucking idiot.

Full disclosure - my roommate Mark is the CTO of the website. But that doesn’t make it any less awesome, and I’m certainly not getting anything in return for pimping their site. It’s just a really well-done website for learning about the wines you like and the wines you don’t. They have a pretty nifty way of suggesting wines you’ll appreciate based off of how you’ve rated other wines in the past. For example, tonight I’m cozying up with a Salmon Run Pinot Noir even though I just discovered I’m not particularly jazzed about it. So I rated it a 1.5 out of 5 (and wrote the following helpful review) and snooth’s nifty algorithm will suggest for me wines that I won’t think suck in the future. It’s both simple and brilliantly complex. Here’s the review I wrote - care of their “blog it” button that appears after every review you write.

Dr. Frank`s Vinifera Wine Cellars Salmon Run Pinot Noir 2007 (SnoothRank: 0/5)
(April 2008)
Not sure if I'm crazy about this one. It's very light, almost effervescent, but it doesn't do anything. The flavor just sits on my tongue and doesn't go anywhere or blossom into anything. Every sip would be forgettable - although that's not much help given the flashing lights in my rear-view mirror. myRating 1.5/5

DCF Advertising’s Marie Anti-Smoking Campaign

Today marks the launch of our “Marie from the Bronx” anti-smoking campaign for the New York City Health Department. If you’re a New Yorker, in the coming weeks you’ll be seeing a lot of the ads which feature Marie talking about how complications from smoking resulted in her having many of her fingers and her leg amputated. It’s a pretty amazing story, and working with Marie over the last year has been really cool, to say the least.

We just finished creating the DCF Advertising Blog where you can read up on this and some other campaigns we’ve been working on lately. Fun stuff. Now give me a cigarette.

Kidding…

Why does the site look ugly(er than usual)?

I’ve stripped away all my site’s CSS styles in honor of CSS Naked Day. It’s a silly attempt to make web designers feel more appreciated, but in all honestly I do think it’s a pretty creative idea. Plus, I’m naked right now so it just feels right.

Creating a progressive and abstract print ad can be a good thing. But creating an ad that’s so abstract that the dude putting them up can’t tell the damn thing is upside down? Not so good.

Has anyone else noticed that the displays on the new NYC subways seem to use Apple’s Keynote presentation software? If you’ve ever used Keynote, pay attention to the transitions and you’ll recognize all your favorites - Cube, Dissolve, Pop - they’re all there!

Does anyone know if they actually have a little Mac running the show inside every subway, or if it’s just a video file looping?