I noticed something extremely creepy in the West Village last night. I gazed into an upscale townhouse and was shocked to see a giant 1980s era photo/portrait hanging over the mantle featuring a Ron Jeremy lookalike and his seeming Russian mail order bride. Some close-ups are here and here. It’s such a dated portrait that I have to imagine it’s been hanging up there since the 80s. But what’s baffling to me is that they haven’t gotten sick of it since then. Maybe the couple just died, and the portrait is up for the memorial service? That’s the most comforting explanation I can think of. Any others are welcome in the comments.
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"It" photos and DCF Advertising’s Homeless Campaign
As far as advertising photography is concerned, there are two main types that stand out for me. The first type is imagery that looks pretty much like it did straight-out-of-the-camera (SOC). These are the shots that get the job done and make everyone happy. The second type are the “it” photographs. It’s hard to explain exactly what “it” is, but like the Supreme Court’s definition of pornography - you know it when you see it. These images usually have a slightly hyper-real quality that makes them look “advertising-y”, and are the result of a mixture of complicated lighting setups and skilled time-consuming retouching.
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It looks like the homeless awareness campaign we did at DCF advertising is finally being posted around the city. And if I may say, it’s looking pretty good. One of the benefits of being a creative director is you get to use yourself as the photographer whenever you damn well please. And that was the case here. I’m going to post a step-by-step Lightroom tutorial of how I got the image to look all “advertising-y” from the original photo, which looked pretty ordinary straight from the camera. Stay tuned.
UPDATE: Just posted the tutorial above…
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i need a redbull
03.17.08 at 7:11 am
The bitch is back!
03.17.08 at 8:36 am
All my friends know the low rider
03.17.08 at 8:40 am
Hmm…them bitches ain’t seen a fly dog with bling bling, they be barking for me - woof?
03.17.08 at 12:12 pm
i got to get those bonnes out the trunck.
03.17.08 at 12:32 pm
True Hollywood Story: The Taco Bell Dog…
03.17.08 at 2:03 pm
Whatever happens in Vegas stays in Vegas!
03.17.08 at 2:37 pm
Triumph reporting from nowhere!
It sucks!!
03.17.08 at 5:08 pm
There has to be a hydrant around here SOMEWHERE!
03.17.08 at 6:49 pm
So thirsty…need water…Wait! Is that a mirage or is there really a giant toilet bowl on the horizon!
03.17.08 at 6:56 pm
Evolution’s a wonderful thing. Instead of chasing rabbits on foot and getting all sweaty and dirty, now I just mow ‘em down at 80 miles an hour.
03.17.08 at 7:40 pm
Man, Mike always gets me into these ridiculous photo shoots!!! Someday I’ll have vengeance!!!
03.17.08 at 9:18 pm
Which bored ass, took this pic of me??
03.18.08 at 12:17 am
i have a car, i have a money, i have an authority, but i aint happy!!!
where is a paradise???
03.18.08 at 6:58 am
Obama will never defeat me!
(Hey, someone was going to say it)
03.18.08 at 10:19 am
Shit! Cops!
03.18.08 at 11:49 am
gringo…fuck you puto baboso.
03.19.08 at 6:44 am
I shouldn’ t let him drive it ever again, he only uses it for the looks, and he never puts petrol in! damn men!
03.19.08 at 10:07 am
That bitch just cut me off. It’s probably a cat driver or an illegal chihuaha.
03.19.08 at 10:29 am
I might seem like a highly sophisticated dog to you, but I still lick myself one ball at a time just like everyone else.
03.19.08 at 10:53 am
Well John Cocktoasten, the dog …. judging by what it’s wearing around it’s neck might be a female or just gay….. Your dogs gay.
03.19.08 at 11:03 am
Well Scott, I see your canine gaydar is functioning properly. Now go back to dipping your balls in gravy and hanging out at the animal shelter.
03.22.08 at 1:36 pm
bang bang…
now lets kill Bill!!!
MUAHAHAHA `´
03.24.08 at 3:12 pm
This’ll teach her to leave me in the car on a hot day!
03.25.08 at 7:03 pm
Contest Closed!
The winner, by anner with +2 points:
i need a redbull
The loser, by spazzmeister with –14 points:
Hmm…them bitches ain’t seen a fly dog with bling bling, they be barking for me - woof?
03.25.08 at 9:53 pm