Posts Tagged as: advertising

July 8, 2008

DCF Advertising’s NYC Teen Mindspace Campaign

Yesterday marked the official launch of our teen-focused social marketing campaign for the NYC Department of Health. The campaign centers around a MySpace page and several fictitious NYC teenagers all involved in common yet dangerous situations, such as experimenting with drugs and depression.

It wasn’t easy making the website appealing while also dealing with subject matter usually relegated to after school specials and cringe-inducing PSAs. But with the help of actual NYC high school kids who weighed in during the creative process, I think we managed to make something that’s not “lame.” Hopefully it will do some good.

What I find ironic is the fact that even though the campaign is for mental health awareness, I was about ready to go batshit insane while coding that MySpace page. If anyone’s ever tried to make a customized MySpace page, you know what I’m talking about. It’s not pretty.

Check out the campaign here.

May 20, 2008

Network Solutions is HORRIBLE.

I have some serious gripes with Network Solutions’ VPS “service” which I’ll save for another post (basically their VPS service is crippled and can’t send out email), but for now I thought I’d share something a little more immediate and bizarre.

Yesterday while renewing a domain name at Network Solutions (yes, I know it’s overpriced thankyouverymuch) I noticed that they tried to slip me two domains I did NOT want to purchase. These weren’t the typical fare such as “” or “” but – and I shit you not – they actually tried to sell me both and And since I don’t have a habit of mashing my fingers against the keyboard, I’m going to call bullshit on them. I seriously wouldn’t put it past them to have a database of crap domains out there (which were probably entered by some fat slob pressing a doughnut into the keypad) which they try to pawn off on people dumb enough to buy or renew a domain name with Network Solutions in the first place. (Yes, I know it’s overpriced thankyouverymuch.)

Anyway, below is a screenshot. Absolute bullshit.

April 16, 2008

DCF Advertising’s Marie Anti-Smoking Campaign

Today marks the launch of our “Marie from the Bronx” anti-smoking campaign for the New York City Health Department. If you’re a New Yorker, in the coming weeks you’ll be seeing a lot of the ads which feature Marie talking about how complications from smoking resulted in her having many of her fingers and her leg amputated. It’s a pretty amazing story, and working with Marie over the last year has been really cool, to say the least.

We just finished creating the DCF Advertising Blog where you can read up on this and some other campaigns we’ve been working on lately. Fun stuff. Now give me a cigarette.


April 3, 2008

Upside-down freelancer union ad

Creating a progressive and abstract print ad can be a good thing. But creating an ad that’s so abstract that the dude putting them up can’t tell the damn thing is upside down? Not so good.

March 18, 2008

Our anti-smoking commercials pissed of Andrea Peyser

Well, I can scratch off another item on my life’s to-do list. Our latest anti-smoking commercials we created at DCF Advertising for the New York City Health Department have pissed of the New York Post’s one-and-only Andrea Peyser.

Not too shabby, although it’s hard to take criticism too seriously from someone who’s job is to get pissed off about something else completely different every day.

(It’s also hard to take criticism from a website with urls ending in .htm. What is this, 2003? Take THAT, The New York Post!)

March 14, 2008

“It” photos and DCF Advertising’s Homeless Campaign

As far as advertising photography is concerned, there are two main types that stand out for me. The first type is imagery that looks pretty much like it did straight-out-of-the-camera (SOC). These are the shots that get the job done and make everyone happy. The second type are the “it” photographs. It’s hard to explain exactly what “it” is, but like the Supreme Court’s definition of pornography – you know it when you see it. These images usually have a slightly hyper-real quality that makes them look “advertising-y”, and are the result of a mixture of complicated lighting setups and skilled time-consuming retouching.

Read the rest of this entry »

March 13, 2008

Homeless Campaign

It looks like the homeless awareness campaign we did at DCF advertising is finally being posted around the city. And if I may say, it’s looking pretty good. One of the benefits of being a creative director is you get to use yourself as the photographer whenever you damn well please. And that was the case here. I’m going to post a step-by-step Lightroom tutorial of how I got the image to look all “advertising-y” from the original photo, which looked pretty ordinary straight from the camera. Stay tuned.

UPDATE: Just posted the tutorial here.

December 6, 2007

BritePic Test

This picture has some new interactive advertising-related features embedded in it. Does anyone think this is the next big thing, or just another intrusive way for advertisers to make our lives more difficult?

August 1, 2006

Ketel One Mel Gibson Ad Spoof

May 11, 2006

Before, During, After

What could this be an ad for?